Karyukai is part of the Kimono In:tangible exhibition that explores the concept of the tangible versus the intangible as the retail environment converges with the museum space. It also examines the value of things- the old versus the new, in the exploration of ways to take fashion in a more sustainable direction through reinterpreting decades-old kimonos to contemporary fashion pieces.

Karyukai means "the flower and the willow world". Each Geisha is like a flower, beautiful in her own way, and like a willow tree, gracious, flexible and strong. Inspired by the intricacies of the Geisha, the brand's visual identity aims to follow the Japanese design element of miyabi'- essentially embodying elegance, refinement and courtliness, in which a Geisha is trained to exude in every aspect of her life,  as well as her career as an artisan. The ancient Japanese technique of Suminagashi or 'floating ink' was adopted to emanate the intangible and tangible in every aspect of creation.

2015

: Branding & Curation